As of October 2026: If you've been watching Panama City Beach, the numbers for zip code 32407 are worth a closer look. Incomes are strong, unemployment is low, and the population is growing. Home values have also softened slightly, which opens a window for the right buyer.
| 18,016 Population +29.38% growth |
$95,534 Median income Avg. $115,127 |
2.2% Unemployment US: 4.3% |
$387,650 Median home value -2.3% in 12 months |
32407 has a population of 18,016, up 29.38%, and a median age of 40.0. The age mix is balanced: about 2,400 residents are in their 20s and nearly 1,500 are 70 or older. That mix supports many kinds of housing, from starter homes and rentals to places for retirees. Average net worth is $121,498.
Residents have solid purchasing power, and the low unemployment points to a stable workforce.
The median home value is $387,650, down 2.3% over the past 12 months. Renters make up 53.2% of households and owners 46.9%, so this is a strong rental market. Slightly lower prices combined with steady rental demand can mean good opportunities in rental properties and affordable housing.
The area has 941.1 people per square mile, rising to 972.3 during the day. About 7,860 additional workers and professionals come into the area each day. That daytime population supports demand for retail, office and mixed-use space as well as housing.
Strong income, low unemployment and a diverse population make a stable base for growth. With home values dipping slightly, timing and project type matter, so it pays to have local guidance before you commit.
Thinking about buying, selling or investing in Panama City Beach?
I'd love to help you work out what these numbers mean for your goals.
Brittany Whittaker, RealtorĀ®
Beachy Beach Real Estate
213 Harrison Ave, Panama City, FL 32401
(253) 303-1157 | brittanywhittaker@beachybeach.com
https://www.bwhittaker.beachybeach.com
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